Marketing Mistakes and Successes
Robert F. Hartley
This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today’s most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.
As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing.
श्रेणियाँ:
साल:
2009
संस्करण:
11th
प्रकाशन:
Wiley
भाषा:
english
पृष्ठ:
416
ISBN 10:
0470169818
ISBN 13:
9780470169810
फ़ाइल:
PDF, 4.23 MB
IPFS:
,
english, 2009
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