Advertising Age: The Principles of Advertising and...

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Advertising Age: The Principles of...

Advertising Age: The Principles of Advertising and Marketing Communication at Work

Name: Advertising Age: The Principles of Advertising and Marketing Communication at Work
ISBN: 9781111528751

Esther Thorson, Margaret Duffy

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Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.

श्रेणियाँ:

Business & Economics - Sales & Marketing

साल:

2011

संस्करण:

प्रकाशन:

South-Western College Pub

भाषा:

english

पृष्ठ:

192

ISBN 10: